Y ya para los vagazos del todo.
17. Atlético deMadrid
Atlético de Madrid: Revenue sources and percentages (€m)
€124.5m
(£101.9m)
2009 Revenue €105.0m (£89.4m)
2009 Position (18)
Matchday €35.9m (£29.4m) 29%
Broadcasting €62.2m (£50.9m) 50%
Commercial €26.4m (£21.6m) 21%
Club Atlético de Madrid’s performance in European
competitions in 2009/10 is sufficient to earn the club its
highest position in the Money League since they were
placed 12th in our very first edition, which covered the
1996/97 season.
After a group stage exit from the UEFA Champions
League they moved into the UEFA Europa League where
a victory over Fulham in the final brought the club its
first major trophy in 14 years. Atlético subsequently won
the UEFA European Super Cup in August 2010, beating
Champions League winners Internazionale.
Broadcast revenue accounts for 50% of Atlético’s total
income, with the key components being central
distributions from UEFA and the club’s domestic
broadcast deal. The club’s participation in UEFA
competitions generated a total of €21.4m (£17.5m) in
central distributions for 2009/10, an increase of €5.1m
(31%) on the previous season. The club failed to qualify
for the 2010/11 Champions League and exited the
Europa League at the group stage, which is likely to
result in a significant decrease in broadcast income.
Broadcast income was further bolstered by the
commencement of Atlético’s individual domestic rights
deal with Telemadrid, worth a reported average of
€42m per season over five years, the driving factor
behind an increase of €18m (40%) in broadcasting
revenue. However, despite having the third highest
broadcast income in Spain, Atlético is almost €100m
behind its cross-city rivals in this respect, emphasising
the polarisation in revenues between Spain’s clubs.
Atlético played five more home games in 2009/10 than
the previous season, raising matchday income to
€35.9m (£29.4m), an increase of €5.4m (18%).
The club earned about income of c.€1.2m (£1m) per
home game, which is about the average for clubs in the
lower half of the Money League. Atlético is set to move
to a new stadium, which formed part of Madrid’s
unsuccessful bid for the 2016 Olympic Games, from
2013 which is planned to have a capacity in excess of
70,000 and should provide the platform for increased
matchday revenues.
Commercial income is underpinned by deals with Kia
for the club’s shirt sponsorship and Nike as the kit
supplier. Both companies remain as club partners for the
2010/11 season.
Atlético’s ninth place finish in La Liga in 2009/10 was
insufficient to secure Champions League qualification
and an exit at the group phase of the Europa League
makes it unlikely that the club will remain in the Money
League top 20 next year. Consistent qualification for
Europe’s top club completion is central to the club
gaining a regular top 20 placing, and with the club lying
outside the top four places in La Liga at the midpoint of
the 2010/11 season a strong finish to the season is
required if Atlético is to feature in the 2011/12
Champions League.